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EU trademark application system
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Trademark Registration in the EU

A trademark is a recognizable sign or expression that distinguishes products of one source from others.

Peculiarities of the trademark registration procedure in the EU

The procedure involves a centralized application process through the EU Intellectual Property Office (EUIPO), which allows for protection across all member states.

The legal basis of trademark registration in EU

EU directive on trademarks

The Directive was adopted by the European Parliament and the Council on December 16, 2015, and aimed to harmonize trademark laws across the EU member states.

The European Union Intellectual Property Office (EUIPO)

The EUIPO is an agency of the EU responsible for managing and registering European Union trademarks and registered Community designs. 

Normative acts regulating trademark registration in the EU

The main normative acts are the EU Trademark Regulation (Regulation (EU) 2017/1001) and the Directive (EU) 2015/2436 harmonizing the laws of EU member states relating to trademarks.

Preparation for trademark registration

Selection and analysis of a potential trademark

Conduct a comprehensive trademark search to check for similar existing marks and potential conflicts. 

Checking the availability of the trademark

Conducting a comprehensive trademark search is essential to determine if the chosen mark is already in use or registered by others.

Consultations with lawyers and specialists in the field of trademarks

These professionals possess in-depth knowledge of trademark laws, regulations, and procedures, ensuring that your trademark application is handled accurately and efficiently.

Trademark registration procedure in the EU

Filing an application for trademark registration at the EUIPO

Conduct a comprehensive trademark search to ensure the mark's availability, prepare the application form, pay the required application fee. 

Application requirements and required documentation 

The requirements include the applicant's details, a clear representation of the trademark, a list of goods and services to be covered, and the payment of appropriate fees.

Terms and cost of registration 

The registration process can take several months to a few years, depending on the complexity and potential opposition.

The registration cost includes the application filing fee, which varies among different trademark offices, and may increase if multiple classes of goods/services are included. 

Conducting a search and evaluation of similar trademarks

Search for similar marks in the EUIPO database 

Using the EUIPO's online search tool, one can enter the desired trademark and conduct a comprehensive search for identical or similar marks already registered or pending in the EU.

Assessment of the risk of collisions with other brands

The assessment of the risk of collisions with other brands involves conducting a comprehensive search to identify existing trademarks that may be similar or identical to the proposed mark. 

Applying corrections to the application based on search results

After conducting a trademark search and receiving the search results, it is essential to review and analyze any potential conflicts or similarities with existing marks. 

Consideration and decision on trademark registration

Expert assessment of the application by the European Patent Office

The EUIPO's expert assessment involves reviewing trademark applications for compliance with registration requirements, potential conflicts with existing marks, and ensuring that the mark meets the necessary distinctiveness criteria. 

Possible results of the review: a positive decision or requests for additional information

During the trademark review process in the EU, the possible outcomes include a positive decision, where the trademark is accepted and registered, or requests for additional information or amendments to the application to address any concerns or issues raised by the examining authority before a final decision is made.

Appeal process in case of application rejection

In case of application rejection by the EUIPO, the applicant has the right to appeal the decision. The appeal process involves submitting an appeal to the EUIPO's Boards of Appeal within two months of receiving the rejection decision. 

Obtaining trademark registration and ownership rights

Issuance of a certificate of trademark registration in the EU

The EUIPO issues a trademark registration certificate that serves as official proof of the trademark's registration and ownership rights within the EU member states. 

Legal status and protection of a trademark in the EU 

The trademark owner obtains exclusive rights to use the mark for the specified goods or services throughout all 27 EU member states. 

In the EU, the validity of trademark registration is typically ten years from the filing date. 

Use and protection of the registered trademark

Rights of the registered trademark owner

As the registered trademark owner, you have exclusive rights to use the mark for the specified goods or services, safeguarding your brand identity and market presence. 

Enforced use and loss of trademark rights

Trademark owners must actively and continuously use their registered marks for the specified goods or services. Failure to do so can lead to the loss of trademark rights due to non-use. 

Protection against trademark infringement in the EU 

If someone uses an identical or similar mark for similar goods or services without authorization, it may constitute trademark infringement. The owner can enforce their exclusive rights through legal actions, seeking remedies such as injunctions, damages, and the seizure of counterfeit goods. 

International trademark registration through the Madrid Protocol

The procedure involves filing a single application with the applicant's national or regional trademark office, which acts as the "Office of Origin," and subsequently designating multiple member countries where protection is sought.

Advantages and limitations of international registration

Advantages of international trademark registration include cost-effectiveness, as a single application covers multiple countries, reducing filing expenses. Limitations include dependency on the basic application or registration, which may restrict the scope of protection.

Practical aspects of trademark registration in the EU

Tips for choosing and preparing an application

  • Conduct a thorough trademark search to ensure the chosen mark is available and distinct.
  • Create a unique and memorable mark that aligns with your brand identity and target market.
  • Specify the goods or services clearly and accurately, considering the appropriate trademark classes.

Registration fees and terms

Registration fees for a single-class application at the EUIPO range from approximately €850 to €1,000. The term of trademark registration in the EU is ten years from the date of filing.

Recommendations for further management of a registered trademark

Monitor and enforce your registered trademark rights through regular searches for potential infringements, maintaining proper usage guidelines, and taking appropriate legal action when necessary.

Prospects for the development of trademark registration in the EU

A notable trend in the field of trademarks is an increasing focus on digitalization and the protection of trademarks in the online environment. 


Significance of trademark registration in the EU

Trademark registration in the EU is of utmost importance as it provides legal protection and exclusive rights to the trademark owner. 

The role of trademarks in business and their impact on the company's success

Trademarks establish brand identity, fostering customer loyalty, and increasing market visibility. 

Perspectives and recommendations regarding trademark registration in the European Union

For businesses operating in the EU, trademark registration is essential for gaining legal securing exclusive rights to their brands.